Updated: August 6, 2017
This week’s post, an “Interview with Mary Eggert of GlobalWaterWorks about StratComm H20“, speaks to Mary following her return from the conference in St. Louis. Speakers at the conference discussed why current digital media campaigns have not worked and offered guidance to utilities on how to plan and implement successful programs.
The Water Resource Foundation, WRF, has just completed a research project entitled “Social Media for Water Utilities.” This report offers clear, practical guidance on how utilities can “integrate social media engagement into their day-to-day operations and provides resources and templates that staff can customize and put to use at any time.” This should prove to be very valuable.
Stay tuned here for more updates and interesting news on the water industry.